Privacy Policy

1. Information We Collect

When you explore our enchanted waters, we may collect:

• Personal Identification: Your name, email address, shipping address, and payment information when you make a purchase (though we never store full payment details)
• Order Details: Information about the mermaid tails and accessories you purchase
• Browsing Data: Information about how you navigate our website, including pages visited and products viewed
• Communication Records: Messages sent through our contact forms or customer service channels

2. How We Use Your Information

We use your data to:

• Process and fulfill your orders for magical mermaid apparel
• Provide customer support for your aquatic adventures
• Improve our website and product offerings
• Send you relevant updates (only if you’ve opted in)
• Prevent fraud and ensure transaction security

3. Data Sharing & Disclosure

We value your privacy and only share information when necessary:

• Service Providers: Trusted partners who help with payment processing, shipping, and website operations (bound by strict confidentiality agreements)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In the event of a merger or acquisition, with appropriate privacy protections

We never sell your personal information to third parties.

4. Data Storage & Security

Your information is protected by:

• 256-bit SSL encryption during transmission
• PCI-compliant payment processing
• Secure servers with limited access
• Regular security audits

We retain data only as long as necessary for business purposes or as required by law.

5. Your Rights & Choices

As our valued mer-customer, you have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications
• Request information about data processing
• Withdraw consent where applicable

To exercise these rights, please contact our privacy mermaids at [email protected].

6. Cookies & Tracking Technologies

Our website uses these magical technologies:

• Essential Cookies: Necessary for website functionality and checkout process
• Analytics Cookies: Help us understand how customers navigate our site
• Preference Cookies: Remember your settings for future visits

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website features.

7. International Data Transfers

As we serve merfolk worldwide (except some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell magical tails for children (Guppy Tails and Infant Tails), our website is not directed at children under 13. We don’t knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy occasionally. Significant changes will be announced on our website. Continued use after changes constitutes acceptance of the updated policy.